The idea behind the exciting promotional branded content for Madrid's photography school "Workshop Experience" is to bring an ethereal, almost dance-like feeling to a risky longboard race.
The video showcased their collaboration with InnovaFoto the leading distributor in Madrid of the ProFoto brand showing the possibilities enabled by their high speed flash equipment. It's targeting to appeal prospective pro-level photographers buyers and potential students. Published on their YouTube accounts.
I was in charge of all of the postproduction duties including: transcoding the raw footage, editing, color correcting, compositing and finishing.
Postproduction, Editor, VFX, 2D Compositor, Titles & Colorist: Carlos Opitz
Client: Workshop Experience / ProFoto / InnovaFoto
Director: Alberto Hidalgo
Production Company: Inusual Productions
Director of Photography: Alberto Hidalgo
Music: "Waltz 2 from Suite for Variety Stage Orchestra" by Dmitri Shostakovich
Audio Mix: Carlos Opitz
Location: Madrid, Spain
Software Used: Adobe After Effects CS5.5, Adobe Photoshop CS5.5, Adobe Premiere Pro CS5.5, Adobe Media Encoder CS5.5, Final Cut Pro 7, Apple Color, Apple Soundtrack Pro.