For the 148th Open Championship at Royal Portrush, Morelli's Ice Cream decided to create this unique mosaic exclusively from ice cream sprinkles. The mosaic features reigning Champion Golfer of the Year, Francesco Molinari as a nod to the Italian heritage of Morelli's.
The video was subsequently used by BBC Northern Ireland in their 'Open for Summer' series which was broadcast live from Portrush during the week of The Open Championship.
The video also led to Morelli's being featured on NBC Golf in the USA as well as Golf.com and numerous other golf tourism related websites and social media channels.
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