COLLABORATION with MINUS 5 ARCHITECTS.

Skybar gained an international reputation as Beirut's chicest and hottest rooftop club. Open only for a few months during summer, it is the busiest and most successful night entertainment venue in the Middle East. When the management decided to revamp the club for the 2011 summer season, they ventured into an ambitious concept turning the venue’s two massive side walls into screens, probably the biggest LED display setup ever installed in a club setting. Minus5 Architects and Studio Mr.White were contacted to art direct the visual content and design scenic themes that will set a different immersive mood every night. An expansive amount of research and testing was done to create themes based on nature, art, urbanity, world famous locations, science fiction and surreal parallel worlds. The result was custom made animated content that won the ambitious bet of transforming Skybar from a club into an experience.

Credits:

LED Content Art Direction: Daniel Georges / Hani Abyad
Technical Direction: Omar Youssef
Installation and Operation of the LED screens: Wide Angle

All Images © Skybar / Minus5 Architects / Studio Mr.White

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