An announcement for OHno Type Co.’s latest font, Vulf Sans (ohnotype.co/fonts/vulf). The pitch was for Jack Stratton, front man of Vulfpeck, to talk at length about Vulf Sans, as if he knew a lot more about typography and type design that he does in real life, but to do so in a kind of urgent viral-video style, to be paired with type-setting that brings Insta stories to mind. Or at least it does for me, I don’t know.
Director — Rob Stenson
Writer (& Type Designer) — James Edmondson
Actor — Jack Stratton