With new goals and a recent restructure, the Arena Football League approached Neff for a video that could aid in further connecting the Arena Football League to its fans. By using a simple set design and axing the typical sports commissioner podium, we were able to create a modern aesthetic and voice for a league that has been around for over 30 years. Since its inception in 1987, the Arena Football League has showcased their fast-paced and exciting game to millions of fans in a myriad of markets across the country.
Video filmed & edited by Luke Plata at Neff Associates.
Camera - Canon c200, c300mkii
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