To celebrate the launch of its new visual identity and its repositioning, MCB - the largest bank in the Indian Ocean - has entrusted movingdesign with the conception and realisation of its corporate speech, offering to its clients, employees and stakeholders a truly poetical identity.

Based on its concept of emotional branding, movingdesign reveals MCB's soul and values in an artistic and technological performance, the 'hearted bank'. Through the magical composition of a dancer interacting with water, the bank's values are revealed without any verbalisation, leaving each one to its own interpretation. Initially planned to be projected on the facade of the new MCB building in Port Louis (Mauritius), 'Hearted Bank' has been adapted to be broadcasted on Indian ocean's TV channels.

#movingdesign 2011

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