This past year I was given the opportunity to become the Creative Director
at COMUNE, I took on this role in addition to my on going position as Sr.
Designer. With the added stress and responsibilities that come with both
positions everything in my life needed to become more streamlined and
efficient. These tendencies carried over into much of my design
inspiration for A/W 2012. While functionality and style have always been
a huge part of COMUNE I wanted to dig even deeper. I wanted to capture
the real soul of what COMUNE embodies and show our patrons the collection
the way I have always envisioned it.
Throughout the development of this collection several challenges have also presented themselves to us within the brand. We decided to move out of our humble Costa Mesa
location, had some staff changes, developed domestic manufacturing
partnerships, and on top of it all the collection was delayed. With all
of these obstacles most people would be overwhelmed enough to want to
throw in the towel. Not me. Not COMUNE. We didn¹t begin our journey
with COMUNE to take the easy way out. When life pushes us, we push back
and more importantly we push smarter. We don¹t give up.
With all that has taken place over this recent year, these struggles have
only revitalized our camaraderie and focused our vision of what COMUNE is.
Every aspect from design to marketing is talked through and worked on
together collectively. We all see the world differently and have a
creative platform where ideas are shared, tried and refined. Having a
mutual respect for eachother has allowed us to determine ³what¹s going to
work best and why².²
COMUNE is an incredible collective of designers, artist, and
revolutionaries that will continue to wander through its boundaries and
explore ideas organically. Weconstantly are pushing each other in a
positive way, refining concepts and maintaining progressive thoughts about
how we can make COMUNE even better collection after collection.
For the A/W 12 collection we found inspiration in simplicity and
efficiency. We wanted the details to be subtle and smart. This winter¹s
color story was deeply inspired by the natural palate found in the
forests, mountains, and deserts of our home state of California. Each
color fits well and complements the next adding a harmonizing level of
balance found throughout the collection.
Heavy brushed flannels with red contrast bar tacks, clean striped henley¹s
and hunting influenced fleece will provide warmth in any climate. Shawl
neck zip sweaters as well as hand knitted cardigans can be layered
together to create outfits perfect for hiking in the San Bernardino
Mountains or warn to a fine art exhibit in downtown LA.
For outerwear there is a mix of utility, trench and quilted jackets.
Focusing in on our oil coated wool pea coat and heavy canvas parka coat
with fully removable lining.
Our bottoms have always been one of our strongest categories and we have
added a full range of denim including washed and raw, bedford and regular
corduroy, pique canvas and striped wool slacks.
Accessories have been a major part in telling the COMUNE story, so this
season we have kept true and offered a tuned assortment of leather goods
including travel and daily billfold wallets, gentleman¹s key chain and
Manchester leather belt.
COMUNE Premium Collection
This season we wanted to offer a more mature and sophisticated element
that would be geared towards the higher end market. The answer to this is
the COMUNE Premium collection.
The Premium collection focuses on using only the highest quality fabrics
all manufactured by skilled artisans. Consisting of US MADE knits that are
milled, cut and sewn all in the USA. Imported Japanese shirting¹s that are
also cut and sewn domestically. US MADE denim and imported leather jacket
are some of the most beautiful pieces we¹ve ever made.
The caliber found in our premium collection is of the highest-grade
quality and workmanship. We have expanded into this new avenue and look
forward to rebuilding American made goods.
Filmed & Edit by Jordan Minardi
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