Launching a new product generally warrants a sizable production, and car makers tend to unveil their latest & greatest in epic fashion. But when Dodge chose to resurrect the classic Dart for 2013, they and their creative partners at Union AdWorks took the on-ramp less traveled -- and it made all the difference. Using the Dart's unique red lighting as a stylish highlight throughout the piece, working in close cooperation with agency and client executives, Leviathan incorporated 3D design, motion and complex projection mapping into a live action shoot. Surreal environments and movement were simulated by casting an evolving landscape on a large-scale custom background set, sending the Dart on a journey across abstract cityscapes, bridges and tunnels...and into the minds of consumers.
After receiving more entries this year than ever before in its six-year history, the judges of Detroit's 2012 D Show have awarded this project the "D" Award in Special Effects for a Non-Commercial project. Congratulations everyone, and for more information on the D Show, please visit thedshow.org
Sound - Joel Corelitz waveplantstudios.com/