NFL Network desired a campaign to drive new viewers to the multitude of programming, information and resources provided by the Network throughout the NFL Postseason. With each passing week building up to the Super Bowl, various teams are eliminated from contention; the network needed an easily updateable package that would still reflect this exciting dynamism.
Oishii Creative’s solution emphasizes NFL Network’s ownership of everything football in a vibrant and technology-laden environment. NFL Network talent enters a futuristic control room dominated by an interactive light table. As they manipulate the graphic interface, all things NFL Network has to provide in the Postseason explode across the surface—programming, game-highlights, interviews, behind-the-scenes access, all provide exclusive coverage of the weeks leading up to Super Bowl as only NFLNetwork can. As the talent promise, “We’ve got you covered.”