Design is more highly valued than ever, but in many ways it’s still considered a “junior” discipline to its peers. Why is that? And what can be done to remedy this situation? In this talk, Adobe Inc. Principal Designer Khoi Vinh argues that design has built a rarefied culture and obscure language that, though initially useful, has inadvertently limited what the profession is capable of. This talk is a rallying cry to design leaders to undertake the hard work of democratizing and demystifying our craft to the world at large, in order that design can fulfill its potential at this critical moment in human history.