On Monday, January 9th, the most searched for term on Google was "John 3:16," and that is because of the connection of that Bible verse to Bronco quarterback Tim Tebow.
He'd won an amazing playoff game against The Steelers, and had thrown the football the previous day for 316 yards. He was also famously known for painting the "John 3:16" verse on his eye black as a Florida Gator.
ColdWater Media was asked to produce a commercial with this Bible verse by Focus on the Family. It had to be finished and delivered in less than 48 hours.
So the same day we got the call we put out a call for kids. Almost 50 showed up. We shot 4 hours worth of material, and then worked through the night to get a rough cut for network approval by the next morning. Three versions later, we had approval. The spot was mastered and color corrected in Denver, and then a good man from Focus on the Family jumped on a plane at 1:00 AM in the morning to hand it off to the network in New York City the next morning. It was a fun challenge, and we certainly hope that message is well received!
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