Consumers experience rich, emotional on-boarding to products, while enduring barren, meaningless off-boarding. This imbalance surfaces across business sectors and limits improving consumerism. A future differentiator for any business is going to be the end it provides it’s customers. So what will ends look like for different product sectors?
Building on the work from my last Ends book, this presentation focuses on sector needs. Highlighting a range of ends across the finance, health, tech and retail sectors. Revealing how it’s done well (and badly), and what to do when applying it to your designs.