I interview, Jason Falls, the co-author of “No BullShit Social Media: The All-Business, No-Hype Guide to Social Media Marketing. Jason and I discuss how "social video" is somewhat of a bullshit term, and what any business or professionally-minded individual needs to plan and do with a video campaign.

Jason is also of the most in-demand speakers in the social media, public relations and marketing fields today. Perhaps at best in the role of social media educator and presenter. Jason coordinates workshops on social media marketing for groups like American Marketing Association, Public Relations Society of America and International Association of Business Communicators chapters. You can purchase a copy of his book at nobullshitsocialmedia.com, and on Amazon and other major retailer sites; and his company and blog website is socialmediaexplorer.com.

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