Von Zipper’s clothing line is all about youth and a rebellious energy. Instantly we all agreed a motorbike was necessary. For this campaign we were involved across the look book, campaign stills and also the campaign video. This always ensures regularity across the different mediums making sure the style is consistent. We were inspired by the motorcycle movies of the 50s along with the infamous “Easy Rider” of the late 1960s.
The production side of the video was put together over two afternoons, shot entirely on a RED camera using innovative techniques we achieved the best possible visuals without spending millions on dolly’s and rigs.
You wouldn’t even notice that our male model had never ridden a bike in his life.
Director: Jack Shanahan
DOP/Camera: Jose Alkon
Photography: Jack Shanahan
Associate Producer: Tim Boreham
Production Company: De Republica