Each week on Bluhorn TV, David Sillick talks to experts in the media industry. Today David talks to Kenny Harper from Rock My Image.
Company: Rock My Image
Website Address: rockmyimage.com
Interviewee: Kenneth Harper
Short company description: I help businesses increase profits through increased sales and efficiencies by leveraging strategy & systems.
What is your favorite advertising campaign that you have created for a client or participated in?: Poison Billiards - Brand Launch
How does your marketing strategy change from working with a local advertising client to a national advertising client?: That really varies depending on the client, their goals, needs and budget.
Tell us a little bit about Rock my Image. What inspired you to get it started. What inspired the name.
So my background as a young kid is always always looking to be artistic and creative, to have that visionary perspective. So I got into music playing rock and roll and then as I started to grow into my career of marketing and advertising and professional development I wanted to do something that was different. That was fun and really created the name Rock My Image.
And looking at your website and your LinkedIn profile I noticed you mentioned a proprietary system that you have. Walk us through that. What's that mean and how do you use that with your clients.
We created a software that really helps to look at not just the marketing but what companies are doing to generate leads, close more sales, and retain clients or referrals and ultimately become more profitable as a business. And so we walk through an assessment that really helps to identify areas of opportunity so that they have a plan and a structured plan to amplify their business.
So what would be one piece of advice that you would give someone.
Take time to take a step back and really assess your business and create clear goals. I've talked to a lot of different successful business owners business owners that have multiple operations been in business for over 20 years and a lot of them don't have clear goals define for improving their business. They are not tracking this on a regular basis. There is not a plan to help them move the business forward. So that's that's a place to start is really identifying what your goals are and then you can work on the strategies to implement. Far too often people jump to a tactic a marketing tactic they see oh there's a social media app we should be on it but they really don't know how that's going to apply and work for their business in the long term goals. Share with us.
Tell us a recent success story.
So I met Jamie Clavin. She owns almost home senior services and then I met her at a local chamber event and she was telling me the competition is just blowing up in the senior services market. I don't day care. There's all these little operations popping up. She needed some fresh perspective on what she could do to elevate her image elevate her systems so she can stay competitive in the market. So we took a step back to really look to see what she was doing and developed an action plan. Since then she's authored a book is generating more leads and has really worked through her sales process to automate that providing a better experience. And ultimately she's growing her business.