Promotional animation for The Next Nature Book.
Today, the human impact on our planet can hardly be underestimated. Climate change, synthetic biology, mass urbanization – ‘We were here’ echoes all over. Although many people have tried to improve our relationship with nature, only few have asked the elementary question ‘what is nature?’.
This book will radically shift your notion of nature. It shows how our image of nature as static, balanced and harmonic is naive and up for reconsideration. Where technology and nature are traditionally seen as opposed, they now appear to merge or even trade places.
We must no longer see ourselves as the anti-natural species that merely threatens and eliminates nature, but rather as catalysts of evolution. With our urge to design our environment, we cause the rising of a next nature that is unpredictable as ever: wild software, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us!
Check nextnature.net/book/ for more info.
Edited and designed by Koert van Mensvoort and Hendrik-Jan Grievink. Video Trailer by Studio Smack.
facebook: http://tinyurl.com/6jwvrbd | twitter: http://tinyurl.com/4525grg | youtube: http://tinyurl.com/6e635er | film annex: http://tinyurl.com/7e6tmee