Vision is the first word that came to mind to describe Valentin's team.
The shortcut is easy I grant you: vision, optician ... The creation of this video far exceeds the initial demand of our client, the optician Krys in Sallanches.
The « vision » here is not only optical, it is the passion of the sport and the resulting expertise in their client relation. Filming, on the roads of Haute Savoie and in the store gave birth to this sensory experience around the love of cycling between mates.
I leave the last word to Muhammad Ali who translates this idea better than me:
“Champions aren't made in gyms. Champions are made from something they have deep inside them-a desire, a dream, a vision. They have to have the skill, and the will. But the will must be stronger than the skill.”
Thanks to Valentin, Kathe and Flo for their passion. Optician Krys (Sallanches)
Filmed by Seb Montaz-Rosset.
Edited by Davina Beyloos.