7,000+ visitors were invited to experience a first of its kind, a Richemont immersive pop-up at Hudson Yards. The 5300 Square Foot Pop-Up showcased the VR and AR worlds of Cartier, IWC, Panerai, Van Cleef &Arpels, Vacheron & Constantin, Jaeger LeCoulture, MontBlanc .
Michelle M. Collins, Executive Creative Director and Executive Producer
A Non-Agency - Production
Studioblack - Technical Management