“Attitudes” is a paralel brand to Audi, that allows it to play with content that its main advertising strategy wouldn’t allow to, leaving aside the product to focus on values of driver education and civic values.
Attitudes is different, from a conceptual and formal point of view –all the spots were always shot with spanish film directors- transforming each shooting in an event that communicated, in a subtle way, that Audi was behind the Project.
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