The Don't Eat like a Zombie campain is the final product from our group's Project M Blitz workshop in Lawrence, KS. The 48 hour workshop teaches students that breaking away or thinking wrong about process can be benificial to creativity.
I'll try to explain a little about the process. First, our group was given a word selected from a dictionary at random. Our word was 'reforest'. After a long brainstorming session, we came up with many words that were related or represented 'reforest' in some way or another.
Our next step was to take those words and somehow relate them to food. One of our topics relating to reforesting was the time that it takes for a forest to regrow after being planted. Relating that to food, people in modern society really don't appreciate how long it took the produce, meat, etc. to get from origin to the dinner plate. From there we thought about how lazy people have become, starting from childhood about feeding themselves. Now it seems like a long wait in the drive thru line is ridiculous.
This campaign is aimed towards encouraging the public to take the time to prepare a home-cooked meal, resulting in better health, saving money, and becoming more self sufficient.
Kevin Lant as the fast food zombie
Poster thumbnail by Max Mikulecky
Music: Can't Let You Break My Heart -- Quantrells
Additional background music from the Bladerunner soundtrack