This is Part Four (of five) of my 1991 video, "Risk = Hazard + Outrage: A Formula for Effective Risk Communication." In January 2012 the American Industrial Hygiene Association stopped selling the video, and the rights reverted to me, enabling me to put it on Vimeo.
Part Four covers six more outrage components and what to do about each: knowable versus unknowable, controlled by me versus controlled by others, fair versus unfair, morally irrelevant versus morally relevant, trustworthy versus not trustworthy, and responsive versus not responsive. (The last one is finished in Part Five.)
The next segment -- Part Five -- is at vimeo.com/35426781. It finishes responsiveness, briefly discusses eight additional outrage components, and draws conclusions about how to do risk communication about low-hazard high-outrage risks.
(Note that I uploaded the original VOB files from the AIHA DVD, and haven't figured out to link them. Some of the "parts" begin and end arbitrarily.)