Crux Watches are created for style, fun, comfort, and most of all, change. This video showcases Crux Watches in many color configurations that place an emphasis on the ability to change your style and help change the world in the process. Learn more at

Crux is partnered with amazing non-profit organizations that are actively changing the world through healing, education, and mentorship of underprivileged and impoverished youth. By purchasing a Crux product you're choosing to support great causes. Crux donates 10-25% of gross sales to the non-profits we support.

Canon 5D Mark II, 24-105mm f/4L, 50mm f/1.4, GoPro, and GoPro HD2

Shot in Encinitas, CA

Director of Photography & Editor: David Zimmermann (
Photographer: Selena Frederick (
Makeup Artist: Cynthia Maselli (
Models: Justin Pulsifer, Michael Wong, Jordan Romania, Randy Cordova, Taylor Blake, Gianna Rae Zangari, and Kirsten Abrahamson
Music: "Eyes Be Closed" by Washed Out (

Thank you to everyone!

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