At the advertising agency I recently worked at, we were hired on to create a 3 commercial campaign for a company called Fujikura Golf Shafts. They are a high end golf shaft manufacture located in Vista, CA, they have made golf shafts that have won countless PGA Tour championships and many of the current pros use their shafts.
This commercial was entitled "Cutting Edge" and was created for the Motore F Series shafts by Fujikura. The concept behind this commercial was to educate the audience about the technology that goes into making a Motore F Series shaft. Since Fujikura is a Japanese based company, we wanted to highlight that from the Japanese culture they use precision and grace into creating their products. As we went through our research we found that the Motore F Series shafts are created with the same testing and precision that goes into creating a Japanese Katana. The katana was a technological advancement for Japanese warriors, and it was a must have on the battlefield. The technology and how the shaft functions is very similar to katana. So as a "golf warrior" the Motore F Series shaft is the must have golf shaft for power, agility, and grace for 18 holes in golf giving you the best results possible and making you the ultimate golf samurai.
This is being presented at the PGA Conference in January.
My part in this commercial ranged from doing all of the VFX work, Sound Design, Musical Scoring, Cinema 4D 3D work, editing/trimming video footage, and compositing/chroma keying. I also art directed the concepts for all of these commercials.
Total Time: 3.5 months