What started out as an accident, turned out to be a fun little experiment. At Build 2011, I was taking shots in 5fps burst mode. Then, reviewing the photos half-way through the conference in rapid succession, it began to look like a stop-motion video. So, from that point, I took photos in this way almost as a documentary. The whole video chronicles the 5 days of Build.
The intro, however, I orchestrated by sketching out the words, in as close to the logo font as I could, and then tracing them and taking around 190 photos at various intervals. It's deliberately bouncy.