In response to my rebranding of Cult of Less i created a short promo video aimed for online viewing. The film promotes my second hand clothing line alongside the brand values.
Cult of less works on giving advice on 'living with less'. The film aims to symbolise freedom, space and simplicity, the three brand values of COL. It hopes to market the organisation as fresh, desirable and alternative. The balloon represents your possessions and how they can be set free.
/ Music / J-One - Frozen
/ University College Falmouth
/ Activist brief