Our goal was to promote FedEx Office’s Office Holiday Pack & Ship services in the digital space.
Visitors to Yahoo.com were allowed to dynamically pack the page with bubble wrap. Once packed, the user had the option of shipping the digital gift to a friend. This “gift” showed up in the recipient's email and, when opened, it allowed them to pack and ship the page themselves.
Role: Sr. Art Director, Designer
Agency: BBDO NY