I created this video as an illustration for my recent In[Focus] Video Conference seminar on "Creating a Raving Fan Base".
The premise of showing this video was to warn all of us, especially in a down economy, that the more we all look the same (Sliders, DSLR, glide cam, etc) the more exhausting it is to stay in love with creating our art bc people won't book you if you make yourself a commodity. Most importantly, if you don't differentiate yourself from your competition, then you lose, the bride loses, and your competition loses. And prices don't go up. You create a price war. So what so YOU, what makes YOU different from anyone else around?