This is a Y&R project of an un-aired PSA that was eventually scrapped due to complex reasons, not because it wasn't awesome. Really loved this spot - because of the message, the idea (concepted by an amazing creative duo I worked with at the time) plus the fact that it was going to feature the super rad underground club hit "Sandwiches" by the Detroit Grand Pubahs, a song which I had wanted to use in something forever and for which this felt like a perfect fit. Bummer it didn't air. Wanted to share it though. Felt like it needed to be seen. Thanks to Roy & Anthony.
And you should buy the song here and then bust out an impromptu dance party no matter where you are: amazon.com/Sandwiches/dp/B00171M374
VFX by Lobo: lobo.cx/en/
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