David Dalton is a man with passion for what he does. He eats, sleeps, breathes and then eats some more physiotherapy. He knows everything there is to know. It always great to meet someone whos running a business that cares about every aspect of it and how it affects there clients. He cares about the new trends and old ones, and the rest of the physiocare team is just as passionate as David.
Although David is a passionate physiotherapist he is also a business man. I think David is the first guy I've had come to me with a real understanding of SEO, video and how it all integrates together. He wanted a series of video, not 5 or 6 but around 50! He knows that people are searching the likes of google and YouTube for "back pain, orthotics, physio" and then more specific terms like "What to expect from acupuncture". We had a week to film and edit as much as we could.
In the end we didn't get 50 videos made but we made a good start, getting videos that encompassed the different treatments, classes, staff, and their whole mantra at PhysioCare. I think what David is doing is definitely the way forward for business. Video is a major part of the web experience now, and not only should you have a video that shows your business, but videos that inform, excite and keep your audience coming back to you on the web. People expect to be able to find a video on YouTube on "how to treat back pain" so if your in the back pain business you should be up there with the answer and then have them check out your webpage for more info.
It is far more cost effective to have your own web series relating to your business, and if you have people gathering regularly online to view this content, converting them to paying customers shouldn't be a problem once your brand really reflects what the web series is promoting