The Switch Guarantee Guy is back! And this time he’s on a mission to tell everyone about that ‘just switched feeling’ you get from switching bank accounts.
In the new campaign, our super-smooth spokesman appears alongside a team of professional sign-spinners whose eye-catching tricks highlight the rewards of switching – their first-ever appearance in a UK advert.
Directed by Simon Willows, the action takes place in a traditional British market with sign-spinners reflecting the target audience. The campaign appeared across a broad range of media channels, from on-demand TV and Instagram stories to Facebook carousels.
Art Director: James Fairburn
Copywriter: Scott Vaux-Nobes
Creative Director: Richard Worrow
Director: Simon Willows
Producers: Danielle Lyons, Tom Ford
DOP: Laurent Rodriguez
Editor: Mark Aarons
VFX & Post Production: Paul O’Brien, Framestore
Production: Agile Films, Family Production
Sound: Dave Robinson, Creative Outpost
Design & Typography: Nick Dinnen, Sam Shaw