About this video...
Concept: Universal Records requested that we somehow connected the video with the cover art theme for Beatrice Nine's new release. When we noticed that the cover art for the album included little toy soldiers being attacked by ants, we had our conceptual elements in place; isolation, a bare bulb, a soldier, and (if you look closely) a huge ant. The song "Bare Bulb" is a moody piece that encompasses feelings of isolation and desperation, yet with an undercurrent of hope. The video feeds off of the stark imagery found in the lyrics while incorporating the dark humor of both the album cover art, and of the band itself. 


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