A few years after college I took a commercial advertising class where one of my assignments was to write an ad for 1-800-Flowers. After I came up with this ad my teacher told me that I was very talented but I was probably more suited to be a comedy writer.
Ever since that class I had always yearned to film this commercial. I discussed the idea with director and cinematographer Michael Huss, how we could get the most out of the joke and we both agreed that it had to be shot to look like it had the same high production value of a real commercial. The first essential part of that process was casting so I reached out to my good friend and also one of my favorite character actors Teddy Coluca to play the priest. The best part about working with Teddy is how expressive he is with his face which proved to be extremely useful for this project because there is no dialogue. He also comes up with great ideas including his action at the very end of the commercial.
We secured a location in someone's backyard which we were able to pass as a park by keeping our shots pretty tight and took out our Canon 7D with a few flags and some Nikon prime lenses and were able to achieve our goal. It's a great spot with a very funny punchline at the end.