The P.C. Hooftstraat is famous for its high-end boutiques and design shops, situated between the Museum Quarter and the Vondel Park. Shops along this street are a testament to Dutch design, creativity, high-end clothing and art. Ben van Berkel, founder and principal architect at UNStudio: “These neighbouring facades that we have designed are principally concerned with contrasting and crafting the detail through scale and materiality. Both facades create a contemporary interpretation of the original traditional Dutch brickwork in their very own ways.”