The last time a banner offered something innovative was in 1994. It was also the first banner ad. And since Nespresso has a limited retail footprint, we needed to do something innovative with our banner ad: let users experience the machine for themselves.
We partnered with the Wall Street Journal app to create an AR experience built into a banner. Users could interact with a 3D model, then click to use augmented realityand place the coffee machine wherever they were. A CTA and sales offer then brought users to our online store.
Agency: Ogilvy New York
Role: Lead Creative Technologist