People. Purpose. Pride. That’s at the heart of who LCSWMA is.
Featuring their employees, this video gives a taste of what life is like at LCSWMA. They are committed to their PEOPLE, they are dedicated to their PURPOSE, and they take PRIDE in what they do. Join them and power your future to make great things happen!
FROM THE PRODUCER
LCSWMA contacted MAKE to create an Employer Brand video that serves as an authentic representation of the work culture of LCSWMA that existing and future employees identify with and feel prideful of.
LCSWMA’s branding drives the film: "Power your future to make great things happen," along with the "3 P’s:" People, Purpose, Pride.
Great things start with LCSWMA’s people, there’s purpose in all of the work, that ultimately leads to pride in self and work accomplished for the greater good.
We visually represented a variety of work, environment, interactions, and collaborations that make up LCSWMA’s work culture. We also visually represented authenticity of the job.
Primary uses for the videos will be on LCSWMA’s careers page, new hire orientations, recruitment at schools and job fairs, tours, and educational presentations.
Being out on production with LCSWMA was so interesting - we had a great plan set out for what we wanted to capture at each of their 4 locations, and we were guided by their team with ease and learned so much about what LCSWMA does in the process. Their employees truly have such integrity and care for what they do - everyone was a joy to work with.
FROM THE DP
As we talked with the client it was clear that they wanted to convey the energy and grit of their workforce and locations, so we made the choice early on to shoot handheld with the Panasonic EVA1. It's a great choice when you need to work quickly but still retain information in the extremes of light and dark that we would be working in. Throughout the filming, I made sure to always keep moving along side the workers to try to capture the intensity of what they do on a daily basis and convey the strength and motivation that they show every day.