There’s nothing more Canadian than the love of hockey.
In his latest for Mars, via BBDO Toronto, Emmy award winning documentary filmmaker and Holiday Films director Doug Pray brings some welcome warmth to Grand Manan, New Brunswick, with a community ice hockey project.
The island of Grand Manan is a small fishing community one and a half hour’s sail from the mainland, and last year the island got what every small Canadian town dreams of – its own ice hockey rink. This winter, Mars partnered with Hockey Canada to lend a helping hand by adding in a heated mezzanine, keeping out the cold for spectators cheering on their players who could now have the chance to become the future Sidney Crosbys of the game.
Title: “Take Part”
Brand Director: T.J. Kanaris
Creative Agency: BBDO Toronto
SVP, Executive Creative Directors: Peter Ignazi, Carlos Moreno
Associate Creative Director: Jaimes Zentil
Associate Creative Director: Craig McIntosh
Account Director: Chris Perron
Account Executive: Tina Obersnel
Agency Producer: Clair Galea
Production Company: Holiday Films, Toronto
Director: Doug Pray
Executive Producers: Josefina Nadurata, Derek Sewell
Line Producer: André Fitsialos
Director of Photography: Chris Mably
Production Coordinators: Albert Huh, Andrew Lynch
Editorial: Bijou Editorial
Executive Producer: Stephanie Hickman
Editor: Ross Birchall
Assistant Editor: Robin Haman
Music and Sound Design: Vapor Music
Colourist: Eric Whipp, Alter Ego