The second in our series of videos explaining how to maximize your online marketing efforts. The foundation of a great integrated marketing plan is a well constructed, intelligent website. (Miss the first video? bit.ly/rPUEdW )
Back in the day, you used to be able to build a new site for your business and not touch it for a couple of years.
Today’s sites, however, need to be updated frequently and work with online tools to connect your brand to your customers in a meaningful and memorable way. A site backed with strategy will:
Build brand awareness
Increase web traffic
Result in sales
Take a look at our checklist and if your site doesn’t have all these features, give us a call about upgrading to a new site powered by Juice:
Today’s sites should be based on a content management system, allowing you to make changes to your website yourself, even from your smart phone!
Include a blog for easy sharing and integration with online marketing tools
Site should display on a a smart phone or iPad (Flash is so 2004)
Build and integrate your email blast list
Convert site visitors to fans and followers
Include 50% photos and 50% rich SEO text
Contain complete analytics to understand your traffic sources and track your results
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