Animated entirely in After Effects, piece completed for Inksoft.com relied on moving shirt art to tell the story.

The opening shot used hand animated masks to show the process of a t-shirt press printing on shirts, rather than relying on a 3D application to perform the task.

Lots of work went into creating the shirt designs which were layered Adobe Illustrator files.

Displacement maps were used to warp the art to match the wrinkles provided by a layer set to multiple.

The script was written by my partner at Simplifilm, Chris Johnson. September Carter (septembervoice.com) provided the voiceover. Music came from Audio Jungle.

If you're interested in a demo like this, visit us at simplifilm.com/quote.

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