A short promotional documentary for the True Food Co-op in Reading, supported by Sustain
(sustainweb.org/) the alliance for better food and farming.
TFC ( truefood.coop ) operates a hybrid system of a large shop and multiple mobile markets held in community centres. The shop is the hub that provides the infrastructure for bulk purchasing and retailing of large quantities of foods. The mobile markets help spread accessibility and convenience of TFC across a greater area than could be achieved with the shop alone.
At its most basic level True Food Co-op is a large-scale buying group. By shopping at TFC we are pooling our grocery budget, by regularly giving a little of our time we are pooling our human resources. The combined result benefits us with good access to good food at a price we can afford.