Persistent R+D is vital to increasing CG cost efficiencies. Attached is one of several new techniques developed to collapse the timelines required to deliver traditional web assets. This ‘‘first draft’’ was completed in under five days (1-2 weeks less than a traditional production timeline). This project was not finalized, but the processes established with this test are being applied to current client requests. The result is a net reduction in production costs to client, and a net gain in revenue for the group.

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