On the Internet some white young men find each other in their agony of losing their social superiority to other cultures or groups who identify themselves by sexual orientation, gender or ethnicity other than white or heterosexual. They post-ironically share obscure memes on image-boards as 4chan as an exportation of their ideology.
However, the radicalisation of these memes is fed with issues that young men have to deal with, such as sexual frustration and toxic masculinity. To proof the ambiguous meaning behind these memes, this project focuses on the iconography of milk that has the meaning of white supremacy and strength on one hand but also dependency, infantilism and femininity on the other.
Lies the problem only in the toxic community of right wing Internet trolls, or are these young men also an example of the issues that goes along with our capitalistic view on masculinity?
This project was part of the final exhibition on ArtEZ Finals in 2019. With this work I graduated at ArtEZ University of Arts in Arnhem (Netherlands) in 2019 with the bachelor Graphic Design. This video was part of an installation which featured a bed put on a plateau so it could refer to a boys room. What started as a journalistic view on the image culture that is used by the Alt-Right, became eventually a very personal project. Am I as a young adult male struggling with issues around masculinity and sexual frustration an easy target for the extreme right who circles around these fears like vultures? And what can we conclude if by far most of the supporters of this new extreme ideologie on the internet is white, heterosexual and male? Milk represents what a lot of these men are as well. It is used to as a token of support to white supremacy and over masculinity (drink a lot of milk, if you want to grow big and strong), but the other side of the coin shows a symbol of weakness, infantilism and dependancy. Dependancy on a strong leader or representant (think about the heavy support to Donald Trump, Jordan Peterson or Alex Jones who are considered undoubtedly as the standard-bearer of the truth) and the rejection of progressive movements that questions the position of the white heterosexual man in the modern age.
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