Augmented Reality (AR) is an extremely powerful technology that allows consumers to view how products will look in their own home. AR blends the realtime (moving) camera image with computer animated 3D images, creating an augmented image of the consumer's actual location. In this case, a virtual image of Philips' Fidelio docking speakers is projected on a desk. For the consumer it appears as if the actual product was just placed on the desk.
To make a truly realistic AR experience, requires advanced technical skills as well as 3D Artists that can create photo realistic 3D assets.
INDG has both disciplines under one roof and is therefore able to create the best possible product experience based on this latest mobile innovation.
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