Digicel Value Campaign for 2010-2011 is based on a music video theme, spoofing different characters and known music videos to inform and entertain existing and potential customers. This campaign won the 2011 local ADDY Awards for both the TV and campaign category. This ad is one of six that make up the full TV campaign. It was shot in 2 days at 2 separate locations using the Sony EX3 camera. This ad needed to sell Digicel's data packages with a cool, creative and sexy touch. Editing, grading, graphics and compositing took us roughly a week to complete.
Click on vimeo.com/27485288 to see the +Reality episode that takes you behind the scenes of this production.