The star of BBC2 hit show 'All Over the Shop' Geoff Burch took the opportunity of his stay in Belfast to visit small local independent retailers in Belfast: the Picture Gallery in Queen Street, Sawers Delicatessen in Fountain Street, and McNeilly's Jewellers in Lombard Street and offer them motivational advice in turning around their fortunes to become more profitable. At the Waterfront Hall Geoff's 'Retail Masterclass' provided tips for gathered retailers on improving customer service, motivating staff, identifying and maximising marketing opportunities and improving sales. Geoff is one of Europe's best known business speakers and writers and has worked with major blue-chip companies to motivate and inspire people. He is the author of many hugely popular business books which include 'Resistance is Useless - The Art of Business Persuasion', 'Go it Alone' and 'The Way of the Dog'.
The event was organised through Belfast City Council's Economic Development Unit. The programme was produced by NvTv, Belfast's not-for-profit, community television Service.
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