When you read the words scattered over an app or website, you experience them as if spoken. This voice is every bit as real as color or motion on a digital screen — it’s an illusion, and it’s there for you to design. Words are often the most important design element in a product, but designers rarely handle them with the same care or conviction that we have for visual patterns. We can do better.
I will share simple guiding principles to help you design better with words. I find lessons and inspiration in neuroscience, fairy tales, and examples from across the web.
