We live and work in an age of rapidly accelerating change. Forbes projects that 40% of the current Fortune 500 will be wiped out in the next 10 years due to an inability to quickly evolve in these turbulent conditions.
Gathering competitive intelligence is a natural part of the research process, but less common is the practice of learning from the successes and failures of markets and industries adjacent to our own. Now, more than ever, we must widen our scope of inquiry.
Gabriel Bridger, Rightpoint’s EVP, Creative Director will cover these topics.
• How to identify and analyze innovations in adjacent markets, products, or industries
• Examples from companies who’ve applied adjacency insights to experience research, design or strategy