Poptent is a user-generated ad competition site which joins brands with filmmakers. This year Dannon asked Poptent to select 25 directors to compete for a chance to have their commercial re-shot with John Stamos and played at Super Bowl XLVI.
Every shot of this is green screen with my Canon 7D. Very little production cost. We were guaranteed $200 from Poptent so that's what we spent. This is an intended animatic to demonstrate my concept for a real Super Bowl spot had this concept been picked.
Special thanks to my girlfriend Amanda for help in finding and renting the yoga studio, and Bettye Jo Shyrock for playing an awesome scooter enthusiast.
Concept, direction, green screen, and motion-graphics by Brent Graham.
Dannon wanted to introduce their new greek yogurt in a way that would stand out among Super Bowl ads. Their motto was "Possibly the best decision you've made all day", and the premise they wanted was a "taste adventure".
This is the concept I wanted to pursue, everything was shot on green screen and then layered over food footage I shot on a table-top green screen. (yes, those actors never set foot in a grocery store OR a blueberry wonderland!)
I wrote the song feeling it would fit, but after shooting it became obvious that I had tried to squeeze too much into a :30 spot. I feel this would have been more fun as a :60, but I should have just removed a verse...
Although we didn't win, I would still like to see John Stamos on a Willy Wonkish trip in something like this, it definitely would have been a memorable Super Bowl spot.
Special congratulations to the winner: Neymarc Visuals - youtu.be/RQPM6y3ZnAo