Way before there was Weego, there was Max, who starred in this classic commercial that Craig Schwartz and I concepted and wrote for Miracle Whip sandwich spread. Which pooch has the better chops? Who cares? They're both awesome. While one makes you a sandwich, the other can fetch you a beer. Max's performance helped this spot, for years (maybe still?) lay claim to record qualitative scores for Kraft Foods, while picking up awards at Cannes. Now, that's a dog.