Project by ECAL/Alfatih Al Zouabi
Tutors: Alain Bellet, Gaël Hugo, Christophe Guignard, Pauline Saglio
Assistants : Laura Perrenoud, Tibor Udvari, Pietro Alberti, Callum Ross
ECAL / University of Art and Design, Lausanne Switzerland
Bachelor Media & Interaction Design
ecal.ch + ECAL — Bachelor Media & Interaction Design
The image of clothing nowadays has more reach and value in the digital space than in the physical one. And as we are embracing multiple personas at an ever increasing pace, we end up consuming more clothing that quickly go to waste.
Base is a service offering an alternative economic model and a way to reject on the nature of clothing in the physical and the digital space. What does the physical garment look like when stripped down to its primary functions? And in what contexts can the digital garment be worn?