David Meerman Scott delivers a keynote speech at IMPACT Live on August 6, 2020.
In this day and age, ensuring the longevity and success of a brand requires more than slinging social media posts and email blasts at customers and hoping something sticks. In fact, most people are so inundated with these marketing messages that they simply ignore them. A product, service, or idea—no matter how boundary breaking—will likely go unnoticed unless an organization can mobilize its fans to spread excitement.
How exactly does one channel the marketing power of fans? Business growth strategist David Meerman Scott share the successes of young entrepreneurs, veteran business owners, startup founders, and people in nonprofits and companies large and small to pinpoint which practices separate organizations that flourish from those that remain stuck in stagnation.
He lays out a road map for converting customers’ ardor into buying power, with one-of-a-kind examples pulled from a variety of industries, including:
Featuring Nolan OIsen of Grain Surfboards.